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CS Angel joins Sendspark’s seed round alongside 500 Global, Everywhere Ventures, Path Ventures, Active Capital, Plain Sight Ventures, and others.
Bethany Stachenfeld, Co-Founder and CEO at Sendspark (pictured left) and Brandon Escalante, Co-founder and CPO at Sendspark (pictured right) were former colleagues at Filestack and Vidgrid before creating Sendspark
One:Many Videos
When personalized, one:many video enthusiast Bethany met Digital CS aficionado Gemma Cipriani-Espineira, Founder and CCO at CS Angel, a deal was always going to be on the cards. So much so that Sendspark broke a new record for CS Angel investment, with 22 angels backing Sendspark!
At CS Angel, we believe in empowering the next generation of technology leaders by investing in groundbreaking innovations. The decision to invest in Sendsparks’ cutting edge video platform that's revolutionizing the way businesses engage with their customers was not just a financial one; it was a commitment to support a company that is setting new standards in SaaS. Here's why Sendspark stands out.
Sendspark is not just another video recording tool; it’s a powerful platform that personalizes and delivers video at scale. Imagine recording one video on your screen with a Chrome Extension or Desktop Recorder and then automatically generating thousands of personalized videos for recipients with their first name, website, and other custom branding options. This is Sendspark’s unique value proposition. These videos can be seamlessly copy and pasted into Gmail, Outlook, embedded into email or in-app campaigns or any automation platform, significantly boosting customer retention and adoption at scale.
How Sendspark Drives Customer Success
Pressures in the market to deliver Customer Success and demonstrate value in a more fiscally responsible way, coupled with changing customer expectations where customers expect more asynchronous and on demand experiences from their B2B vendors make videos a top channel for customer engagement.
CSMs use Sendspark videos to reach more customers without compromising on a personalized touch. Where ghosting has become a nomenclature for customers who don’t respond to outreach, CSMs can expect a 8x higher open-to-reply ratio with video messages. Furthermore, 59% of senior executives report they’d rather watch a video than read text.
Sendspark videos are used to automate personalized touch points across the customer journey. A CSM can record a handful of videos such as a welcome message for new sign ups, best next steps for guided onboarding, customer feedback requests, celebratory milestone messages and feature and best practice updates in one fell swoop and then personalize for thousands of viewers. Sendspark’s tech even allows customers to record their own videos in response. All videos can include calls to actions whereby customers are given directions such as where to click in the product or book time for meetings to learn more. Sendspark’s time-saving tech drives real-time engagement to improve adoption and retention for customers.
Click to watch Bethany demo how to create personalized new customer welcome videos at scale.
Dynamic Features that Stand Out
Sendspark's feature set is nothing short of impressive:
Intuitive UI: Our angels deemed Sendspark as the most easy-to-use interface that allows users to create personalized videos effortlessly.
Templates and Shortcuts: Sendspark streamlines the video creation process with pre-designed templates and shortcuts.
Integrations: Sendspark integrates with leading platforms like Gmail, LinkedIn, Zendesk, Intercom, Marketo, HubSpot, Salesforce, Apollo, Outreach, Salesloft, Calendly, Chili Piper and more
Video Combinations: Sendspark can combine multiple videos to create a cohesive narrative.
AI-Personalization: Unlike other video platforms like Loom or Vidyard, Sendspark’s ability to generate AI-personalized videos quickly and at scale is a game-changer
The Brains Behind Sendspark
The success of Sendspark is driven by its visionary leaders, Bethany Stachenfeld and Brandon Escalante. Bethany, brings a wealth of experience from previous roles as Director of Marketing at VidGrid and Marketing Manager at Filestack. At both companies, Bethany worked closely with Brandon who held Lead and VP Designer roles. Bethany’s strategic acumen, coupled with Brandon's creative design prowess, has forged a dynamic duo that has built a strong brand identity and a product-led growth flywheel for Sendspark.
Expert Advisors
Sendspark's advisory board is another testament to its potential. With industry thought leaders like Saad Khan (Aligned), Laura Erdem (Dreamdata), Zoë Hartsfield (Apollo), and and technical experts like Josh Odom (CTO of Mailgun) and Pranay Prakash (former CEO of Windsor, Acq. by Front) advising on technical aspects such as email deliverability and AI models, Sendspark is well-positioned for sustained growth and innovation.
What Our Angels Have To Say About Sendspark
“Today's GTM teams need to be highly personalized in all communications and they need to do this quickly at scale. Sendpark has proven to be the right AI-powered platform to empower GTM teams to easily create highly personalized videos, enhancing customer engagement and driving retention.” Nicholas Craig, CS Leader at mParticle
“In a world where efficiency and scalability are crucial, Sendspark stands out. It seamlessly supports GTM activities from demand gen to CSM engagement, maintaining a personal touch. It's the most sophisticated yet user-friendly AI-powered video tool I've encountered.” - Alex Gold, CS Leader at GoCardless
“With Sendspark's innovative video messaging platform revolutionizing personalized customer engagement, I'm thrilled to be part of a game-changing solution in a rapidly growing market”- Sean MacPherson, CS Leader at Fleetio
“Sendspark is thoughtfully building their AI-powered video messaging platform to address value metrics that drive CS and GTM strategy - quality engagement and adoption at scale.”- Bhumika Arora, Founder & CCO at Ruffday
“In today's market, the pressure to drive customer engagement with limited resources is higher than ever. Sendspark's user-friendly, AI-powered video technology allows CSMs to quickly reach more customers with personalized messages, enhancing both product adoption and retention at scale.”- Gemma Cipriani-Espineira, Founder and CCO at CS Angel
“Sendspark is a game changer for efficiently engaging with customers, whether you have CSMs with big books of business or are implementing a digital strategy.” - Diane Gordon, CEO at Customer Growth Consulting "Sendspark is highly recommended for its user-friendly platform that allows effortless creation and sending of personalized video messages for marketing, sales, and customer support. It’s a fantastic tool to enhance client engagement and make interactions more impactful and memorable." - Sumithra Rajesh, CS Leader at LinearB
"Sendspark’s AI-powered video technology provides a unique opportunity for Customer-facing teams to efficiently engage with their users. It can help drive adoption, answer support questions and scale personalized communications."- Michelle Novak, CS Leader at Iterable
Record-Breaking Achievements
Since we hosted Sendspark at a demo day in April, they have not only secured the largest ever check from CS Angel but also shattered new MRR records. Their innovative approach and stellar execution have earned them a spot on the Top 50 GTM Startups list by RevGenius, further solidifying their reputation as a leading customer communication tool at scale. They also added Melissa Ganglione, B2B Content Creator, former Sendspark Advisor and AE at Deel and the"Queen Of Video Selling" as their new Head of Sales!
Follow Melissa Ganglione to learn how to supercharge engagement with video
Start Using Video Today
The Sendspark team are keen to connect with CS leaders interested in optimizing their customer engagement with video. If you're interested in trialing a new video forward approach or open to exploring angel investing opportunities with CS Angel, check out the links below!
Start Using Sendspark For Free: sendspark.com/signup
Join CS Angel: bit.ly/csangelwaitlist
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