CS Angel Reaches Second Exit With Sendspark

Sendspark, CS Angel’s fifth investment, has been acquired by Xenon Partners, a tech focused private equity firm that specializes in acquiring and scaling early to mid stage B2B SaaS companies. This marks CS Angel’s second exit, reinforcing a pattern we care deeply about. Expert post-sales operators identifying strategic companies early.

Gemma Cipriani-Espineira, Head of Digital Success at Atlassian, Founder at CS Angel and Bethany Stachenfeld, Co-founder and CEO at Sendspark, NYC 2025

Built on trust and community

Under the leadership of CEO & Co-founder Bethany Stachenfeld, Sendspark earned a reputation for honesty, customer empathy, and craft. Customers were treated as collaborators. Feedback shaped the roadmap. Community was a core operating principle, not a growth tactic.

Over seven years, Sendspark served +10k customers, helping go to market teams build more human connections through personalized video. Teams used Sendspark to cut through noise, improve engagement, close meaningful deals, and communicate with clarity and care.

Bethany’s conviction was consistent. Personalization only matters if it genuinely improves the customer experience. Sendspark focused not just on making video easy, but on making communication better.

Sendspark use cases for customer success teams

A product designed for real workflows

Sendspark enables teams to record videos directly in their browser, embed personalized clips into emails and messages, customize landing pages, and track engagement analytics. A distinctive feature allows teams to request videos from colleagues or customers, creating more authentic exchanges.

In complex or technical moments, customers could hear directly from the right expert. That human connection became a competitive advantage.

The next chapter

Xenon Partners brings deep operational expertise across growth marketing, sales, design, product engineering, and operations. Their portfolio includes Baremetrics, Treehouse, UXPin, and Metricfire.

Bethany Stachenfeld and co founder Brandon Escalante will remain on as advisors. Abe Dearmer steps in as CEO as Sendspark enters its next phase of growth.

Bethany Stachenfeld, Co-founder & CEO at Sendspark

Why this matters to us

CS Angel backs founders who build with integrity, community, and long term customer trust. Sendspark reflects that philosophy clearly.

We are proud to have partnered early and excited to see what comes next for the team and customers at Sendspark!